Ben Sherman launched their charity endeavour, Very Important Plectrums, at the Gramercy theatre last night.
Very much liked the hashtag.
Plectrums by various artists will be auctioned off starting on May 29th to raise money in support of Lifebeat, a music industry lead HIV/AIDS protection awareness group.
Vodka cocktails complimentary of Svedka
They had a showcase of some of the original guitar picks on set. Coldplay, The Kooks, Oh Land etc.
Concerts to be held in New York, London, and Berlin.
Lou, Liz, and Yvonne.
100% of proceeds from the plectrum auctions to go to charity.
Graffiti6, DJ Josh Madden, and Talib Kweli performed.
Antwan and I. Look who snuck in the back!
This entry was written by Events, Fashion, Friends, Joey Ng, New York, Photos and tagged Antwan Duncan, Ben Sherman, Director X, Graffiti6, Gramercy Theatre, Svedka, Very Important Plectrums, Yvonne Kai. Leave a comment or view the discussion at the permalink., posted on May 18, 2011 at 11:12 pm, filed under