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With a little help from my FRENDS

Snapped while walking past the Sydney Opera house wearing my Layla earphones by Frends.

Life has taken me to some pretty strange places and I’ve got to say, I wouldn’t be here without a little help from my friends. Both IRL and otherwise.

A few weeks ago, Keir sent me a DM through twitter asking if I’d like to try a pair from him and his buddy’s new jewelry-inspired headphone line, Frends. I was actually always losing my own iPhone earphones so much that I’d steal Chris’ then I’d lose those and then I’d find myself some terrible cheap plastic ones around Chinatown and misplace them, too. So, I totally said yes, I’d love a pair. I’d already heard about them via friends at Milk and their Frends with Benefits shoot.

It got cold in New York. I started wearing them every day as earmuffs. I wore them every single hour out of the 35 that it took for me to get from New York to Sydney. I’m not just saying this because I got them as a gift, but because I genuinely use them. They’re also beautiful enough that I keep the headphones hanging around my neck most of the time. Pretty much every dude babe I know asks about them – shiny! new! technology! on a girl!

I’ve never even met Keir, in fact, I’ve been internet acquaintances with him for years probably without even really knowing how it came to be. Yet here he is, responsible for an item that I include in my every day armour. Never underestimate the value of social media and the relationships you can develop through taking things offline.

So thanks, Keir, FRENDS, and the world wide webternet. They’ve been a great help.

Layla headphones can be purchased at Apple stores and online.

This entry was written by Joey, posted on December 11, 2012 at 9:39 am, filed under Australia, Photos, Tech and tagged , , , , , , , , , . Leave a comment or view the discussion at the permalink.